Our story

Welcome to Gran Cosmetics, an ethical European cosmetics brand founded by Madeleine Schneider-Weiffenbach & Iqbal Gran.


Two years ago we started our mission to create vegan & cruelty-free cosmetic products made in Germany. It’s been a long journey with many ups and downs but with some amazing results in the end.


Our first product GranLash was the result of Madeleine trying to find an effective but at the same time very gentle eyelash enhancing serum. Since she couldn’t find one that is also vegan & has not been tested on animals she created a lash serum herself (together with some of the best specialists in Germany).


After trying out various formulas Madeleine came up with the most amazing formula which gave her incredibly long & thick lashes she has never had before. After using GranLash on a daily basis, other participants noticed their lashes have already become thicker and longer after using it for only 2 weeks.